UX/UI

I focus on enhancing my digital presence through expert UX/UI design and Conversion Rate Optimization (CRO) management. I believe in creating a compelling product presentation that not only drives sales but also enhances user engagement.

  • As a UX/UI Manager, I am responsible for overseeing the design and user experience strategies of digital products. I collaborate with cross-functional departments to ensure our interfaces are seamless, intuitive, and engaging. I set design standards, conduct user research, and ensure our designs align with both user needs and business goals. I also manage project timelines, and continuously optimize the design process to deliver high-quality, user-centered products.

  • On a monthly basis, we conduct 6 AB tests and 2 user tests. The manager leverages the AB Tasty platform for testing variations and analyzing data. Data validation is done through GA4, and AB Tasty. The manager oversees the entire process, from determining test configurations, user acceptance testing (UAT), aligning with stakeholders, reviewing outcome presentations, and executing implementations on the website. Additionally, the manager has established a workflow for the content team to execute minor test configurations within AB Tasty independently, such as modifying text on a homepage banner.

LOGIN FEATURE

AB & USER TESTING TEAM

The manager leverages the AB Tasty platform for testing variations and analyzing data. Data validation is done through GA4, Content Square and AB Tasty. The manager oversees the entire process, from determining test configurations, user acceptance testing (UAT), aligning with stakeholders, reviewing outcome presentations, and executing implementations on the website. Additionally, the manager has established a workflow for the content team to execute minor test configurations within AB Tasty independently, such as modifying text on a homepage banner.

Average Revenue Per Win
+$2M Annual revenue

Total Rev Per Year
Roughly $48M

Success Rate
50%

# of Tests per Year
Average of +48 AB and 4 UT

UTILIZE PROGRESS BAR

AB test the introduction of a free shipping progress bar indicator in cart significantly increases the average cart value as users are motivated to add more items to reach the free shipping threshold.

Role
CRO Manager & Designer

Business Value
Transaction: +3.61%
RPS: +3.45
Annualized Benefit: Roughly +$2.5 Million

UX Project Manager and Design Lead

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UX Project Manager and Design Lead *

  • Based on user research, the goal was to build out a preference center where a user could select their shopping interests and log size profiles for friends and family members. This way the company can personalize their experience throughout their shopping journey, email, and SMS. Key Stakeholders involving manager of email marketing, director of marketing, customer success team, and manager of CRM.

  • Main KPIs: Returning Customers, Email Sign Ups, Email Marketing Account Creation, Personalized Journey

    Estimated Annualized Revenue: +$3M

Make the UI stand out

Grid Layout

  • CRO Manager and Designer

  • Expanding the category filters to images will enhance user navigation and facilitate quicker selection of desired categories. By providing a more visually appealing interface, users will be more likely to engage with category filters, leading to improved filtering and increased transactions.

  • Cart Additions: +12%
    Category Page Filters: +69%
    Transactions: Inc 2.2%

    This test resulted in 2 AB experiments of testing this experience on the homepage and PLP. The Test was ultimately more successful on the PLP pages due to helping users learn more about product details before adding to cart.